Further Information: Those involved in the design of e-Learning content are aware of corporate branding and how this may be used.
Corporate branding means that you should apply your organisation's and the NHS name to any e-Learning content which you develop. The benefit of corporate branding is that learners will know that the course has come from a recognised source and that it will be of the quality normally expected of any NHS training.
When applying corporate branding to your e-Learning content, you will need to follow the guidelines set out by CfH.
It will also be useful to consult people involved in communications in your organisation for help with aspects of branding.
Related Resources
-
Editorial Style and Writing Guidelines
CFH Editorial Style and Writing Guidelines explain NHS Connecting for Health's house style (based on DH house style) including acronyms and abbreviations, bullet points and punctuation. The guidelines give you examples of plain English and tips on writing for the web or a printed publication.
-
Visual Identity Guidelines
NHS CFH Visual identify guidelines provide information about how to represent NHS Connecting for Health (NHS CFH) and the National Programme for IT (NPfIT) visually. They include information about how you should use the logo, icon, corporate colours, typography and photography on a range of communications materials. Standard text to describe NHS CFH and NPfIT is also provided.
