Further Information: There is an e-Learning communication plan in place that is regularly reviewed.
Ready to Communicate?
When organisations introduce a new initiative it is essential to involve as many people as possible in the design stages. Those who have been involved in designing the new process or system, formally commenting on it and having their views acknowledged will feel a commitment to make it work. Many change leaders fail to involve colleagues in the design of an initiative then forgetting to keep them informed as the initiative progresses. As a result they lose interest or forget about the initiative or feel they have been dropped because their views had no value or were stolen up by someone else.
When planning to develop e-Learning it is important to have a communication plan in place. Most people can describe the impact of poor communications in the workplace. It leads to confusion and chaos and can generate bad feelings. Employees who are confused often feel inadequate and then angry. Managers who have not been consulted on an initiative that they are responsible for taking forward, can feel resentful and negative towards the initiative, regardless of its intrinsic value. It is also important not to forget senior people and those outside of the organisation who have an interest or stake in its success.
What is a Communication Plan?
You can download an excellent free e-book on communication planning.
It covers all aspects of building a plan and includes audience segmentation, tactics and purpose eg are you seeking to educate, create demand or defuse a situation. It also has a section on evaluating your communications. Remember, evaluating the effectiveness of your communications is not the same as evaluating the effectiveness of the whole project!
Related Resources
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